For the purposes of this article an art exhibition is defined by any event an independent artist or craftsman can display their work. This can cover a wide base of events that can be participated within.
A more traditional art exhibition can be focused more on public relations and networking. Likewise it can also be targeting sales.
Public relations for art is focused around platforms for artists which allow them to reach the public. This is a separate concept from marketing art.
How a self representing artist builds public relations is critical to their success. Local foundations can allow a broader outreach to communities beyond your borders.
Knowing how to build an art portfolio is critical for any artist. The reasons why they are needed range from art school applications, to art gallery representation, and beyond.
I wish to give you an inside look on how to actually build and use an art portfolio for the real world. In other words, it should be working for you to benefit your life.
Concept art is the rendering within art of a new idea, character, or setting which does not yet exist. Today this is often world building whether for video media, games, art for book covers, comics, fashion, and design.
I will plant my flag early on here and tell you that there is nothing wrong with using a trace in art. Tracing has long been used as a method of transfer for artists across centuries.
I totally get that some people will have their personal favorite for creating an art gallery. Yet hands down WordPress is among the best platforms for an artist.
If you are looking to self promote your artwork and grow an art audience, there really is no better way. I will give the highlights of what makes WordPress so valuable to independent artist marketing when compared to other options.
I wish to detail the advantages an independent artist obtains by taking part in an art website or owning an online gallery. Before I continue I need to preface the requirements of what qualifies for this.
Listing your art on someone else’s site or domain does not qualify. Also having a shop page under someone else’s brand like Etsy does not qualify.
Do artists need to be on social media? The answer is both yes and no depending on your answer to a big question. Allow me to ask you, what is your point to it all?
There are often more complications and problems which surround social media than anyone ever anticipates. Allow me to rephrase, there are specific dangers to avoid concerning your brand and process.
Juliette Aristides made a statement concerning what art has become in modern times. In summary the remark was that art has become about art rather than art being about life. (Classical Painting Atelier – Juliette Aristides)
The interesting thing about this is normally I am not known for agreeing with the more elite within the art world. Yet in this narrative I do believe she is right, at least up to a point. There is something she missed.